- A maximum involvement of the target group
(the employees) in the decision making process. Since the main purpose
of the transportation plan is to change travel behaviour, this involvement
is extremely important.
- A better insight in the current transport
behaviour of the employees and the reasons for this behaviour.
- A better insight in the possible effects
of the different possible measures. The data you put in this toolbox
under "company data" can only be general. The survey among the employees
gives a more precise idea of the willingness of employees to change
their transport behaviour, and the conditions for this change.
- These data about potential users of the
different measures can help you in a later phase to convince decision
makers outside the company to improve their supply of transport, infrastructure
etc. for your employees.
- The possibility of organising direct
- and for that reason more effective - marketing activities for sustainable
transport modes to specific target groups.
Contents
of the survey 
